Build a landing page and increase your conversions
Learn how to create a professional landing page easily to turn visitors into customers with IONOS. Plans include everything you need for a great landing page.
The most important features of a landing page
A landing page serves two purposes. It encourages users to take action and generates leads. To achieve these goals, the page has to look appealing, offer interesting content and be well-structured through:
Web design — make your landing page visually appealing and user-friendly
Mobile-friendliness — ensure your page is properly displayed on any device
Call to action — incorporate a button and/or contact form to encourage an action
Social share button — increase your site’s visibility on social media
Tracking tools — monitor and optimize your site’s web performance
Email marketing software — simplify your work process with automatic lead capture
A/B testing — compare a minimum of two website versions to build the best possible landing page
6 steps to building a successful landing page
1
Choose a memorable headline
The headline is the first thing users see when they visit your landing page, which is why it should be as interesting as possible so that users are encouraged to read on.
2
Embed images for better look
Optimize the look of your landing page using visual elements like photos and illustrations. Images add added value to content and often express more than plain text can.
3
Highlight what makes you remarkable
Once you’ve made a good first impression with your landing page, point out what makes your product or service stand out from the competition.
4
Add positive customer reviews
Good feedback from satisfied customers should be integrated directly on your landing page. Positive reviews and five-star ratings are a great way to show customer satisfaction.
5
Get to the point with content
When filling your landing page with content, keep the texts short but informative. Long blocks of text impair readability, especially on mobile devices. Bullet points break up the text.
6
Encourage visitors with a CTA
Finally, all your landing page needs is an eye-catching call-to-action button or something similar to prompt users to take action — from purchasing a product to submitting their data.
Find the right landing page design
Optimize while building your landing page to make the design fit your needs. Save time and effort with a customizable template form and use any one of our great tools to perfect your website. Create a logo or favicon in seconds with the Logo Maker and the Favicon Generator to build brand and website recognition. The Business Name Generator helps you if you’re stuck finding the right name for your company. Once you find something you're happy with it, it only takes a few minutes to find a matching domain.
Choose how you want to build your website
Responsive design
All the storage you need
Individual support
Email tips
From idea to website in record time with our AI Website Builder
Intuitive website editing with simple design options
Domain included for 1 year
Professional email address with 2 GB inbox
Includes 10 GB webspace & 10 pages
From idea to website in record time with our AI Website Builder
Intuitive website editing with advanced design options
Domain included for 1 year
Professional email address with 12 GB inbox
Includes 50 GB webspace & 200 pages
SiteAnalytics
Integrated online booking tool
AI Text Generator & AI Text Improver
Professional design with AI Image Generator & AI Color Palette Generator
AI SEO Text Generator
From idea to website in record time with our AI Website Builder
Intuitive website editing with advanced design options
Domain included for 1 year
Professional email address with active sync on all devices and 50 GB inbox
Unlimited webspace & pages
SiteAnalytics Plus
Integrated online booking tool
AI Text Generator & AI Text Improver
Professional design with AI Image Generator & AI Color Palette Generator
AI SEO Text Generator
SEO-optimization with rankingCoach Essential
Federal and provincial sales taxes may apply. See General Terms and Conditions.
Up to 500 physical products
Track your competitors' Google and social media activity with marketingRadar
Domain included for 1 year
Professional email address with 2 GB inbox
Integrated payment and shipping methods
Sell directly on Facebook and Instagram
Advertise on TikTok
5,000 items and digital products up to 1 GB each
Track your competitors' Google and social media activity with marketingRadar
Domain included for 1 year
Professional email address with 12 GB inbox
Integrated payment and shipping methods
Sell directly on Facebook and Instagram
Advertise on TikTok
SiteAnalytics
Google Ads, Google Ads Remarketing, and Google Shopping
Mobile app for shop management
Integrated online booking tool
AI text generator
10,000 items and digital products up to 1 GB each
Track your competitors' Google and social media activity with marketingRadar
Domain included for 1 year
Professional email address with active sync on all devices and 50 GB inbox
Integrated payment and shipping methods
Sell directly on Facebook and Instagram
Advertise on TikTok
SiteAnalytics Plus
Google Ads, Google Ads Remarketing, and Google Shopping
Mobile app for shop management
Integrated online booking tool
AI text generator
Favorites, wish lists, and product filters
Advanced product SEO
Website SEO-optimization with rankingCoach Standard
Unlimited amount of items and digital products up to 10 GB each
Track your competitors' Google and social media activity with marketingRadar
Domain included for 1 year
Professional email address with active sync on all devices and 50 GB inbox
Integrated payment and shipping methods
Sell directly on Facebook and Instagram
Advertise on TikTok
SiteAnalytics Plus
Google Ads, Google Ads Remarketing, and Google Shopping
Mobile app for shop management
Integrated online booking tool
AI text generator
Favorites, wish lists, and product filters
Advanced product SEO
Website SEO-optimization with rankingCoach Standard
Professional volume discounts, customer groups, and more
Sell on external marketplaces
Federal and provincial sales taxes may apply. See General Terms and Conditions.
Landing page – FAQ
Frequently asked questions
A landing page is a website that aims to turn curious visitors into regular customers. The plan is to achieve conversions by encouraging visitors to purchase or download products or services. This means a landing page’s design should be concise, thematically defined, and include a call to action.
The basic structure of a landing page starts with the right headline, followed by a visually appealing hero shot (and additional images) and a meaningful advertising text. Reviews from satisfied customers and any other reviews of a positive nature should also be displayed. The most important component of a landing page, however, is the call to action, or CTA. A CTA encourages the visitor to complete an action such as buying a product. You can find various landing page examples on the internet if you need a little inspiration.
There are three ways to create your own landing page:
Website builder
The simplest approach is to use a website or landing page builder with a choice of templates. Pick out a suitable landing page template and design the landing page according to the six steps above.
Content Management System (CMS)
Another option is to use a content management system like WordPress. Choose from a variety of themes and benefit from a wide range of additional functions that can be added using plugins. Integrating a store is also a great way to sell online.
eCommerce platforms
Last but not least, eCommerce platforms that let you create your own online store can also be used as landing page creators. This usually works via a plugin or the backend.
Learn more about landing pages and more
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