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When is product placement stealth marketing? You should maybe ask yourself this question if you promote products online in YouTube videos or social media. The FTC are consistently reviewing what is permitted in stealth marketing strategies, and what isn’t. Read on to find out…
Social responsibility is playing an increasingly important role for companies in aligning their activities with regard to fair working conditions and sustainable practices among others. The international ISO 26000 standard compiles examples across seven categories and shows…
Society is moving more and more in the direction of sustainability and social responsibility, and this doesn’t stop when it comes to the stock market. Environmental, Social, Governance (ESG) criteria have established themselves as a way to assess the ethical commitments of…
Self-defined working is the main idea of the new work concept. But what sounds simple at first requires a great deal of structural and cultural changes at the corporate level. Find out why new work is important for businesses, what its key pillars are, and how the concept can be…
The topics of diversity and inclusion are on everybody’s lips these days. So how can both employers and employees benefit from a work atmosphere in which diversity, respect, and participation are of the utmost importance? And what exactly is the hot topic diversity and inclusion…
A financial analysis model is a tool to learn more about the current economic situation of the company and the development of the last months. But if you don’t want to leave the preparation of the report to an external party, you will be faced with the task of setting up your…
When it comes to the annoying subject of inventory, any help is welcome. Having an inventory template as a practical download can make your work easier because a clear inventory list is one of the key elements of a successful inventory. Read on to find out what must be included…
Partial invoices are particularly practical when services are not paid in a single total invoice. They are flexible in their amount and frequency and are agreed between customer and contractor. For the seller, partial invoices mean a more regular cash flow, and the customer may…
Do you travel regularly with a company car, but also use it for private journeys? While this is a monetary advantage, you have to pay tax on private usage. There are two different methods for calculating this tax burden: You can use a mileage log or claim actual expenses. A…
Do you run personal errands with your company car? No problem at all – as long as you record the distances you have covered thoroughly in a logbook. You can either keep this in electronic form on your smartphone or buy it as a bound booklet from a specialist office retailer.…