The website page weight, also known as website size, has a strong influence on how quickly a website loads. Shorter loading times reduce the bounce rate, for example, because visitors can see the content of a website immediately. This article gives you a brief introduction.

Reduce website source code

Make sure to optimize or reduce the source code of your website, e.g. HTML, CSS, and JavaScript, as much as possible.

The easiest way to reduce your source code is to use an online tool, e.g. minifier.org.

Further information can also be found in the IONOS Digital Guides "How to compress CSS for consistent loading times" or "WordPress speed optimization".

Tip

Always make a backup copy of your files before editing your source code. This way, you can quickly provide a functioning version of your website again in the event of problems or errors.

Further optimization options

  • Image and video files: Reduce the resolution of photos, graphics, and videos.
  • Plugins: Delete unused or superfluous plugins from your content management system.
  • Website compression: Use compression methods such as GZIP or Brotli.