Tips for choosing the right domain name
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Choosing the right domain name is an important step in creating a website or building an online business. This article contains tips to help you choose a good domain name.
Permitted number of characters for domain names
Your domain name should have fewer than 20 characters, so that it's easy to remember, type, and share.
Depending on the domain name registry, different minimum and maximum lengths must be observed.
| Top-level domain | Number of characters |
| .ca, .biz | 1-63 |
| .at | 3-63 |
| .eu | 2-63 |
| gTLDs, e.g. .mobi | 3-63 |
Checklist for choosing the right domain
Get a distinctive and unique Internet address for your company today with just a few clicks. Above all, this should be personalized and easy to remember. With a domain that is suitable for your company, you will be found more quickly and easily, helping with the success of your website.
Tip 1: Simple and short
The easier a domain name is to remember, the easier it is to publicize. If your company or project has a long name, it is advisable to use memorable short forms.
Tip 2: Trustworthy
Associate your company name with your core expertise. For example, if your company is called Emmrich Ltd. and specializes in house construction, a suitable domain would be emmrich-building.ca.
Tip 3: Meaningful
Avoid exotic domain endings such as .ms, .gg or .to. These do not appear trustworthy to users. Reputable domain endings are .us, .com, or .net.
Tip 4: Search engine friendly
Integrate important keywords into the domain name. This makes it easier for search engines to find the domain.
Domain tips for companies
Tip 1: Secure multiple domain extensions
Integrate important keywords into the domain name. This makes it easier for search engines to find the domain.
Tip 2: Use different variations
Use variations of your domain name. For example, if it is emmrich-building.ca, it is advisable to also secure the domain building-emmrich.ca. Of course, it also makes sense to reserve different TLDs for domain variants.
Tip 3: Buy a domain
The number of newly registered domains increases daily. Many domains are therefore already taken. However, it is often worth buying the desired domain if it is for sale.
Tip 4: Avoid well-known brand names
Avoid using brand names or protected names in your domain at all costs. Variations such as "amazan.com" based on "amazon.com" are also not advisable in order to avoid legal consequences.