GorodenkoffshutterstockArtificial intelligence brings significant advancements by automating processes and analyzing data patterns with high efficiency. However, it also introduces numerous challenges, particularly concerning the transparency of decision-making. Explainable AI (XAI) addresses this by…
In Google Sheets, if you have more information in a cell than the width of the cell can display, it either gets cut off or runs into the neighboring cell. This is not ideal for the layout of your spreadsheet and can also negatively affect readability and make your spreadsheet…
UndreyShutterstockIf you want to calculate values in a spreadsheet, using formulas in Google Sheets is a good way to go about it. The formulas can perform basic math operations and display the results directly in the document. We explain which formulas Google spreadsheets provides, how they are…
The standard Google spreadsheet isn’t ideal for every purpose. Before you spend a lot of time editing a spreadsheet, consider using a template. Google Sheets itself offers numerous spreadsheet templates as do many other providers. You can find out everything you need to know…
By password protecting a Word document, you’re encrypting important data to protect it from unauthorized access or unwanted changes. With this feature, your Microsoft Word or Office program file can only be opened if a valid password is entered. Find out how to password protect a…
Microsoft Word is one of the best-known computer programs in the world. It’s likely that anyone who has ever written a document on a computer has used Word, and it is widely utilized by companies. However, one significant downside is its cost. The price can be prohibitive,…
Ground PictureShutterstockAdding page numbers makes documents more accessible and easier to reference. With the built-in feature for inserting page numbers in Microsoft Word, numbering pages is easy. In this article, we’ll explain how to insert page numbers in Word as well as different page numbering…
With Excel, you can perform complex computations. However, sometimes you may want to simplify the results, either by rounding up or down. In Excel, you can round using a function, saving you time and effort. You can use the ROUND function in its simple form or build it into…
Rawpixel.comShutterstockDo you have a huge table where it’s difficult to keep track of all the entries? In Excel, you can use LOOKUP to quickly find values. You can think of this function as a mini search engine for your spreadsheet. Enter a search term and Excel will seek out the value for you. Here,…
Moving columns and rows in your Excel spreadsheet is effortless when you use the drag-and-drop function or keyboard shortcuts. In this article, we’ll show you how to move columns or rows in Excel as well as how to cut and paste them into a different location. That way, you can…
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.