Rawpixel.comShutterstockIn business, you often need to know the calendar week number. Excel’s WEEKNUM function ensures that you always have the correct week number right at your fingertips. The function can even take different counting methods into account, allowing it to adapt to international…
Ground PictureShutterstockIf a cell contains several values, it often makes sense to split the Excel cell. Although the Microsoft spreadsheet program doesn’t offer a general feature for this, you can split the contents in the cell among multiple columns by configuring and using separators. In this…
A histogram shows the frequency of data, making this chart an important tool for statistics. With a bar graph format, histograms make it easy to identify which ranges of data have a high frequency and which ones don’t. Luckily, you don’t need to use any extra software, because…
G-Stock StudioShutterstockThe FIND function in EXCEL is an effective tool. It allows you to find specific strings within a cell, regardless of how much information it contains. FIND is especially useful in combination with other functions. What tasks can the function help you with? And what is the…
It’s often necessary to merge data in Excel if you want to compare it and run analyses. This can quickly get messy though, depending on what kind of data you have in your worksheet. Find out here how to use the Consolidate function as well as the Power Query Editor to…
For many brands and retailers, an online store is essential. If you’re thinking about setting up your own e-commerce website, one of your first questions will no doubt be: how much does it cost to build an e-commerce website? The trouble is, it depends. Prices range from a few…
Selling products and services online is easier than ever before. However, the opposite is true of choosing the right shop system. With an almost endless range of professional ecommerce software available, how do you know which product best meets your requirements? Our comparison…
Famous influencers have a large reach and a direct effect on their followers. They can often influence their opinions and change their consumption habits. That’s why more and more businesses are turning to influencer marketing. Keep reading to find out what an influencer is and…
Voice search for search engines is becoming increasingly important and so is SEO. Changes in user behavior and the first adjustments to search algorithms are already visible. Future-oriented SEO therefore starts with voice search. Get to know the most important voice assistants,…
ChinnapongShutterstockGoogle Sheets is an increasingly popular alternative to Microsoft Excel—and it’s free. In this article, we’ll show you how to create spreadsheets in Google Sheets, explain what the benefits are and go over how such documents are structured. We’ve also provided a template so you…
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.
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