The best alternatives to MailChimp

When it comes to the price, GetResponse is slightly more expensive than its competitors. In addition, the company doesn’t offer a free starter trial. There is a one-month trial version, but customers are lead straight to the checkout where packages cost between $15 and $1,199 per month.

Emma was founded in 2003 and offers, for example, special deals for non-profit organizations or universities. Emma is similar to the competitors, GetResponse and MailChimp, regarding the range of functions and the program’s operation. The platform focuses on automatic dispatch: the perfect time for sending out the newsletter can be determined by evaluating user behavior. Even beginners can implement professional e-mail marketing. It’s especially useful to create a lightbox form to install on your website. Visitors can enter their e-mail addresses to receive the newsletter. You should, however, take the steep price into consideration. The cheapest option starts at $89 per month and increases up to $839 per month. Individual deals can prove even more costly.

The US-based provider, Constant Contact, has been on the market for more than 20 years and is mainly aimed at smaller companies. In addition to sending newsletters, this MailChimp alternative offers a lot of learning material for prospective e-mail marketers, although much of it is well-known information. The useful features are those that you can use to create a WordPress plugin or a custom app for your Facebook page. This opens up a lot of opportunities, especially for small businesses, to receive e-mail addresses from potential customers.

Constant Contact does not offer anything exceptional, but nevertheless, it doesn’t come cheap: for $20 a month you can write to 500 recipients. Other providers have a better price-performance ratio.

Already more than 200,000 customers use this German alternative to MailChimp. The operation is very intuitive and offers similar features to the competition. What’s quite special about CleverReach is THEA: behind the acronym you’ll find a planning tool for automating newsletter dispatch. Like on a drawing board, actions, waiting times, and events can be aligned to create the perfect sequence. Being a member of the CSA (Certified Senders Alliance) means that a global whitelist is guaranteed: e-mail providers won’t classify newsletters as spam. Just like with MailChimp, the introduction part is free with CleverReach. Each user can send 1,000 e-mails to 250 recipients. If you need more, you can upgrade bit by bit. The deluxe packet costs around $5500 and enables you to send 5 million e-mails to more than 75,000 recipients.

The newsletter service, SendInBlue has been impressing customers with its extremely low prices since it was founded in 2012. The free model allows you to send 9,000 e-mails (with a daily limit of 300) to an unlimited number of recipients – this much isn’t offered by any other provider. The feature for creating SMS newsletters is also not found in many MailChimp alternatives. This option costs extra, but rather than having a flat rate, the cost depends on the number of SMS you want to send. SendInBlue has no other extras, but that’s to be expected at such a low price. SendInBlue (just like CleverReach) also possesses the CSA certificate, which ensures that the carefully prepared newsletters are actually sent to the recipient’s inbox.